DRIVE PROUD Campaign Makes Debut for 2015 Chrysler 300

The Chrysler brand recently launched an advertising campaign for the new ramped up 2015 Chrysler 300. The “Drive Proud” campaign, narrated by Peter Dinklage, who plays Tyrion Lannister  on HBO’s Game of Thrones, celebrates those Americans who have earned their success in business, ranging from entrepreneurs to small-business owners and self-employed contractors.

The 60-second advertisement, The Kings and Queens of America, made its television debut on April 9th. “The Chrysler brand celebrates the entrepreneurial spirit of Americans who refuse to give up, dedicate themselves to a craft and have the guts to turn dreams into reality,” said Olivier Francois, chief marketing officer at Fiat-Chrysler, now called FCA Global.

The ad campaign is “Our latest homage to the relentless and proud, according  to Francois, “where we recognize nobility not as a birthright but an earned designation. Because meaningful success doesn’t appear magically on a silver platter; it is earned and should be rewarded,” he added. The reward in question, in this case, is the new Chrysler 300, the crown jewel in the Fiat Chrysler line-up.

Those featured in the “Drive Proud” campaign include professional gambler Phil Ivey, female NBA assistant coach, Becky Hammon, Los Angeles restaurateur Caroline Styne,  Reddit co-founder Alexis Ohanian, novelist Smith Henderson, sportswear designer Lynn Le and Gilded Fox jewelry designer Mercedes Yvette.

The campaign was created by the Wieden +Kennedy agency of Portland, Oregon, which was also involved in putting together Chrysler’s popular Eminem Super Bowl ad in 2011. According to autochannel.com, three additional 30-second television spots for the “Drive Proud” campaign will roll out later this month. The ads will showcase the Chrysler 300’s main attributes such as its 363 horsepower engine and best-in-class AWD technology, making it the most luxurious car in its class.

The last time the 300 had a makeover was in 2011, when engineers and designers decided it was time to give it a whole new look. They completely overhauled the interior, cleaned up the exterior, fixed the car’s suspension to give it a smoother ride and added sound insulation to drown out road noise.

“The large chrome grille, bejeweled headlights, high belt line, bulging fenders and big wheels give it a strong presence on the road,” according to edmunds.com. “A long 120-inch wheelbase shortens up the front and rear overhangs and opens up plenty of occupant space on the inside,” the website added. “Cabin dimensions are generous in all directions, and the 300 offers more leg room than most of its competitors.”

Compared to previous models of the “new” 300, the 2015 edition Chrysler 300 is bigger and features new standard equipment such as key-less entry and ignition systems, automatic headlights, a powered driver seat, an automatic dual-zone climate control and a small touchscreen interface. Features for the Limited or 300 C models consists of heated front seats, a rear-view camera, Bluetooth and an upgraded sound system.

“Inside, designers wanted more contrast, though it isn’t so much a contrast of color or materials. Rather, it’s contrast of classic design elements and appointments with modern fixtures, starting with a bold, full-color electroluminescent instrument cluster and a larger (8.5-inch) touchscreen at the top of the center stack,” autoweek added. “Even the base 300 Limited comes with heated front seats and leather upholstery.”  The top of the line 300 C Platinum is upgraded with Nappa leather seats and quilted door panels. The dash and console are furnished with French-stitched leather made by Italian furniture maker, Poltrona Frau, offset by  hand-sanded oil-rubbed wood, and a leather-wrapped steering wheel.

Older versions of Chrysler 300 from the 1970s were much bigger in comparison to the newer cars. In fact, the 1970 300 was 224.7 inches from bumper to bumper, and sported a wheelbase of 124 inches with a curb weight of 4,310 pounds. The 2015 edition of Chrysler 300 takes up just 198.6 inches from bumper to bumper, rides on a wheelbase of 120.2 inches, and carries a curb weight of 4,029 pounds.

The new Chrysler 300 has a 3.6 Pentastar V6 engine rated at 292 to 300 horsepower. Of course, for those who have a real need for speed, there is always the 5.7 liter Hemi V8, which is rated 363 hp at 5,200 rpm.  Speed comes with a premium price for the engine, and corresponding penalty at the gas pump, with an average gas mileage of 19 mpg city and up to 31 on the highway.  The Hemi, surprisingly, turned in 22.1  mpg on the highway, much better than the 15 mpg turned in by the AWD V6.

Sales for the 300 have increased significantly over the past four years (nearly 50 percent) ever since Chrysler (FCA) converted the 2005 “Baby Bentley” into a sleek and stylish luxury car. Depending on how one looks at it, the 300 can be classified as a comfortable car to drive or ride in, a powerful muscle car due to its extraordinary power, or  a showcase beauty because of its fancy stylistic design.  According to Chrysler’s official 300 website, the starting price for the Chrysler 300 Limited is $31,395.  The high-end Platinum model will set Mopar fans back by $42,395, which is not too steep if you grew up loving Chargers and Barracudas and you want something to remember them by.

 

Photo Credit: Wikipedia Commons

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