The BindleSnitch Marketing Plan
The BindleSnitch marketing plan is integral to the success of the BindleSnitch experiment. Unless you have a few hundred thousand dollars to spend on Adword purchases and other forms of advertising, the only way to promote a website is to publish a lot of articles, get a lot of comments on them, and work toward making at least some articles “go viral” by posting links to those articles on social media.
Going “viral” (in case you have been living under a rock for a really long time) means to earn a large number of hits over a short period of time. A large number of hits over a really long period of time does not make an article go viral. In addition to hits (visits to the article), you also need “likes,” comments, and repostings that spread the article even further. These are the things that search engines actually look for…and we have to supply them if we want articles to go viral.
The Key Components of the BindleSnitch Marketing Plan
- Write high quality articles that are interesting to the reader and include information that is useful to them.
- Immediately comment on your own article as soon as it appears. It’s a good idea to hold back the last paragraph of your article and post that paragraph as a postscript comment.
- Post your article on your social media accounts. You really must have Facebook and Twitter accounts in order to make this work. That’s the bare minimum. How to post articles to your social media accounts
- Read and comment on new BindleSnitch articles written by other contributors. This is a good time to suggest corrections and improvements for each other’s articles. If you disagree with an article, don’t be shy about saying so. Controversy builds traffic.
- Post links to articles from other contributors to your social media accounts. This is a very important step because it helps us to increase our collective visibility. Remember, they are doing the same thing for you.
- Send out email blasts to your personal mailing list, telling friends, family and co-workers that you have published an article on BindleSnitch and providing a link to the article (unless, of course, you don’t want them to read your article.) This enables you to keep your social media accounts up to date with current affairs.
- Send out email blasts with links to articles on BindleSnitch that you have liked.
How We Help You Promote Your Articles
- We have a BindleSnitch Facebook Page and a BindleSnitch Twitter Account on which all of the articles published on BindleSnitch appear automatically. (We are waiting until we have more content before we expand our social media presence.)
- We are building an automated mailing list system that will send out email alerts to your mailing list whenever you publish an article so you don’t have to.
- We will also be publishing a daily digest of selected new BindleSnitch articles that will go out to a subscriber list consisting of writers and editors for other publications to promote coverage for your articles.
- We will also show you how to promote your articles to the media to increase the visibility of your individual brands. (Your success is our success.)
- THIS IS JUST THE TIP OF THE ICEBERG: We are developing several other marketing mechanisms to help you attract readers to your articles.
This May Seem Like a Lot of Work but…
It is a lot harder to put in the time and effort to write your articles and only get a few views. Always remember that the COMMENTS posted on your articles determine how the articles appear on the most popular page listings, while the number of VIEWS that your articles earn determines how much you will earn from them.
The synergy of a small group of contributors working together to promote each other’s work is the goal that we are striving to achieve. We’ve put a lot of thought into this approach, but the only way to find out if it is going to work is to actually try it out and see what happens.
Let’s get to work…together.