Color-Struck
You may recall this not-altogether bygone American cultural oddity even though aeons have lapsed since the 1960s.
You may recall thinking, How Ironic! after a day at the beach or the summer club watching white people slather on the Coppertone, white folks who’d no sooner fraternize with black people than they’d volunteer for the first moon shot. And yet they wanted to tan as dark as they might.
I certainly remember. I remember in particular a day at the club when I was in my early teens and my sister wasn’t yet five–this would’ve been, say, ’65. Our father, watching us swim at the pool’s edge, was asked by a woman if he’d allow my sister to “…marry a Negro.” I don’t know in what context she asked him the question. I just remember being stung by her accusing tone and I remember what I wanted my dad to say. My father’s reply, “…if she loved him and if he were a good man, of course…” didn’t so much infuriate the woman–though it did–as it struck her as ludicrous, impossible. She said, with an air of smug assurance if not contempt, that, No; my father would definitely not permit it. Dad tried again and got the same response. I’m pretty sure we didn’t return to that club the following summer.
I’m reminded of the incident as I recall, too, a New York Times piece, “An Herbal Alternative to Creams for Pale Skin”, was test-marketed in Taiwan. It interested me because among the many cultural oddities I found in China when I taught on the mainland was the fairly well standard sense that most of my grad students had that for women, the paler the better. They’d freely share their conviction that darker Chinese were inferior to lighter comrades. I heard numbers of conversations about this because among my top students was a Ms. Zhang Ying, from Xin-Jiang Province in the west of the country. She was often teased by young Han men and women. Han, the dominant Chinese ethnicity, tend to be much lighter-skinned than was Zhang. She, no pushover, would often handle such men with her fists and yet the talk would persist sub-rosa.
The Taiwanese researchers want an herbal remedy to darker skin because commercial creams, still very popular, can cause itching and worse, particularly those containing steroids or mercury. Don’t Try This At Home: mercury’s a poison. The Times reported that an ancient Chinese herb used in traditional Chinese medicine might allow those in search of snowy white skin a way to inhibit the production of melanin. Melanin, of course, is what naturally darkens skin. The herb is a cousin of cinnamon and blocks tyrosinase. Tyrosinase “generates melanin”. The researchers have tested the chemical–on zebra fish–and find that melanin production is cut by half in four days.
Stripe-less Zebra Fish!
The scientists are quick to add that just because zebra fish (even embryos!) turn white doesn’t mean humans (or their embryos) will. Nor do they say it’s at all safe. Testing went forward, though, with funds from the Taiwanese government and, of course, from major cosmetic companies.
See: I should somehow find that color-struck woman from that ancient ’60s summer, give her (and her progeny) the Good News, and convince her, even now, to volunteer for the human-testing. I’ll tell her it’s both an anti-aging cream and a new and improved Coppertone.
Jonathan Wolfman
08/30/2019 @ 8:58 pm
What I recall, too, was my dad’s civility with this woman.
Ron Powell
08/31/2019 @ 6:51 am
“…white people slather on the Coppertone, white folks who’d no sooner fraternize with black people than they’d volunteer for the first moon shot. And yet they wanted to tan as dark as they might…”
On our former site, there was an occasion when I indicated that this desire to be of dark complexion without suffering the consequences of being a person of color was hypocrisy of the highest order…
Naturally, I was excoriated for suggesting that whites who wished to be tan were hypocrites, to say the least…
The pile on was something to behold…
I was a “bigot and a racist” for suggesting that the white people who wanted to look black without being black wouldn’t trade places with any black person for all the tea in China…
koshersalaami
08/31/2019 @ 8:39 am
That’s not quite how I remember it. There are other reasons to tan, particularly in the winter, because it indicates you can afford to go somewhere warm.. The pile on didn’t happen because you suggested that White people who tanned wouldn’t trade places with Black people. That’s simple truth; they wouldn’t. The pile on happened because you wrote a post calling me a racist for disagreeing with you about the motivation behind tanning.
Ron Powell
08/31/2019 @ 11:13 am
“I indicated that this desire to be of dark complexion without suffering the consequences of being a person of color was hypocrisy of the highest order… ”
I’ll stand by that assertion.
“The pile on happened because you wrote a post calling me a racist for disagreeing with you about the motivation behind tanning.”
I didn’t write a post to that effect…Nor did I call you a racist…As others wished to characterize my “blanket”statement…
My comment was that providing reasons, excuses, rationales, and justifications in tortuous and platitudinous language was, in my opinion, an exercise in white privilege…
Jonathan Wolfman
08/31/2019 @ 8:59 am
I don’t recall the piece on the old site that occasioned these responses, tho it’s certainly salient to me that those involved as yet feel it keenly.
Jonna Connelly
08/31/2019 @ 11:56 am
For my mother, who was naturally quite dark, it was about having to work in the fields. The town girls didn’t have to and so never got so dark. She would wear long sleeves, overalls and a hat in the hottest weather. She had never seen a black person at that time, it was all about the work you did.
That’s borne out in Veblen’s The Theory of the Leisure Class where he introduces the concept of conspicuous consumption. The most desirable exhibition of conspicuous consumption, of course, is the idle woman.
Jonathan Wolfman
08/31/2019 @ 11:57 am
uhmhmm
Ron Powell
08/31/2019 @ 3:58 pm
” The most desirable exhibition of conspicuous consumption, of course, is the idle woman.”
Maybe so….However, no mention is made of this phenomenon in the item you. cited and linked…
Jonna Connelly
08/31/2019 @ 9:51 pm
Sorry about that, the link isn’t as comprehensive as I thought at first look. If you read the book you’ll find it all there – and the book is worth a read.
Seems like it should be longer than this pdf but it seems to be presented as the whole book.
http://moglen.law.columbia.edu/LCS/theoryleisureclass.pdf