Co-founder of Virtual Reality Jaron Lanier Wants a Mulligan
Jaron Lanier is a genius. That is an indisputable fact. He’s one of the smartest people on the planet. He’s one of the people who invented virtual reality and brought to you in the form of the first VR googles. He’s one of the last surviving examples of an unregenerated New Age personality, you know, the people who tried to put the wants and needs of humanity ahead of their own personal wants and needs ( or at least that’s what we told ourselves at the time.)
Now, having helped to create the intellectual environment we’re living in, Jaron Lanier wants a Mulligan, a re-do. He wants to change the working paradigm that underwrites the cost of the internet away from advertising and onto a pay as you go methodology because, if you pay as you use the services you want from the internet, you will purchase only what you need while eliminating the manipulative advertising to which we are all exposed.
You can’t make a living on the internet unless you charge fees or carry advertising, unless you are willing to remain in a dark, empty corner of the internet, unseen, unheard, unread and unloved.
You have to ask yourself: why do I do this? Why do I use the Internet at all?
Speaking purely for myself, I use it to shop and compare prices on the products and services I actually need and since I live in a needs-based personal economy, all of the ads that Google and Facebook and their cohort try to entice me with are simply a waste of money for the advertisers because their advertising simply cannot convert a subsistence level consumer into an impulse driven consumer.
The second thing I use the internet for is to gather information on the subjects that interest me where, once again, I tend to go to the most objective sources available, such as[professionally written and edited Encyclopedia Britannica as opposed to the crowd-sourced Wikipedia. Once again, however, I am in the market for facts, not opinions, but it takes a great of work to sift through the wealth of opinion to find the kernels of fact that you need when you are looking for data.
However, I am also aware that, despite copious amounts of research, my articles end up being compendium of opinions rather than recitations of facts because, in the end, all facts are just the most popular opinions in each category of thought.
We are in a very frightening moment in history that may in fact be the end of history as we have always known history, as a compendium of facts, leaving us only with collections of opinions. Granted, those facts were made into facts by the people who controlled the printing presses, but that at least gave us a version of reality that we all recognized as the prevailing version of reality.
Now, we have multiple, competitive and often mutually exclusive compendiums of opinions and no mechanism to authoritatively confirm any set of opinions as “the truth” because there will always be other groups of people who will not accept the beliefs you embrace.
This equates to cognitive dissonance on a truly global scale and, just as no organism can live in its own waste products, no civilization can endure an environment of total cognitive dissonance…but that’s where we are heading.
This bodes upon fears about artificial intelligence taking civilization away from the human race. That is an absurd thing to worry about because it has already happened. The machines are already the arbiters of our beliefs. We turn to the machines to confirm or invalidate the data that we consume, so the machines are already controlling us.
There’s just one area where we beat the machines hands-down and that’s when it comes down to consumption. Machines don’t buy things. Machines don’t own possessions. Machines don’t covet more or better possessions. Therefore, any consumerist civilization that does away with workers, also does away with consumers, and once you have done away with the human consumer, technological civilization will simply cease to exist because there will be no one left to buy the products that generate the profits that pay the bills
Listen to what Jaron Lanier has to say about these things.
Jonathan Wolfman
08/21/2019 @ 11:56 am
Capital is always in tension–how to increase profit without shoving consumers from the marketplace.
08/21/2019 @ 4:54 pm
Automation and artificial intelligence will eradicate 30 million jobs while you and I are still alive. Those 30 million consumers will not find new jobs because the economy cannot be grown to provide them with 30 million fewer consumers. This is the end game of the capitalist meltdown. The cure is embedded in the disease.
Jonathan Wolfman
08/21/2019 @ 4:58 pm
Capitalism’s demise may be embedded within it tho I am yet to see that as a cure for much. What comes after may or may not be desirable; an upside-result’s not inevitable.
Jonna Connelly
08/21/2019 @ 3:50 pm
“…all of the ads that Google and Facebook and their cohort try to entice me with are simply a waste of money for the advertisers because their advertising simply cannot convert a subsistence level consumer into an impulse driven consumer.”
First, thanks for this sentence. It sums up what I’ve been thinking about all this, though I must confess, I do consume impulsively far too often. And we all seem to treat that phenomenon as if we have no choice. We can all consume much less and a movement to that end would be a wonderful thing.
e.g. A family I used to know, he was some brilliant super-computing worker, she was something equally brilliant that I don’t remember specifically, they bought their clothes, and their children’s, at Goodwill and other thrift stores in a conscious effort to reduce consumption. Like that. It can be done.
Jonna Connelly
08/21/2019 @ 3:51 pm
Bindlesnitch seems to be no respecter of manual paragraph breaks.
This is a test and I’ll delete it in a minute.
Jonna Connelly
08/21/2019 @ 3:52 pm
I can’t see how to delete it so there it is.
koshersalaami
08/21/2019 @ 3:58 pm
We’re seeing paragraph breaks. In case you haven’t figured it out already: if you write a long comment and you have to press a button to see more, until you press that button you don’t see the breaks but once you do they appear.
Jonna Connelly
08/21/2019 @ 7:27 pm
wul that’s just weird. Thanks, k. 😎
jpHart
01/02/2021 @ 5:33 pm
~~learning~~Ha! I kept waiting for Jaron Lanier to kick start his chopper and escape that TED TALKS seminar. No question he read Alvin Toffler’s Future Shock back in 1970 when he was just 10 y.o. […] 4 Things Futurist Alvin Toffler Predicted About Work Back in 1970 […]INC.>2016
However an e.g. might be a pay toilet with which one had better have coins for the pay go! Couple O’ Toffler aphorisms:’The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.’
‘Change is not merely necessary to life – it is life’… And whose it? Gerald Ford? who realized every worker is a consumer. Certainly the concept of win-win is cognizable. Haves, have nots?Mayhem (true) consequences. Only the insouciant awake the lion. Or yell: yippy-I-000 000!!!!!!!
JP Hart
12/22/2022 @ 9:44 am
OPTIMISM
JOINED
PESSIMISM
UPON A BOAT EVEN A CHILD KN0WS WHO SAID WOW HOW IT FLOATS WHY ARE WE TOAKING A LIGHT YEAR WORTH OF BOOKS PESSIMISM ANGRILY YELLED IN THE EVENT ATLANTIS RISES OPTIMISM YELLED AS LOUD AS OH DON’T YOU KNOW DID YOU JUST IN ALL CAPS ABBREVIATE DONALD TRUMP AS DON’T PESSIMISM HARPED WITH HIS SUSPECT GLOTTAL BAD-BUMPS BASS BARITONE JUST AS A PELICAN GRABBED GRIPPED THE MAST UPCHUCKING A TORN ANCHOVY AGAINST THE WIND THEN BOBBING WITH NO NEED TO BAIL DEAD CENTER TOWARD THE HALF RADIUS SUN AN ARM’S WIDTH EASTWARD BOUNCING THEIR VERDANT AND MIRRORED EYEWEAR SHUN WHITE AS AN ANTIQUATED FARMER’S MATCH TIP AS WHITE AS THE SECRET ARCHED WAYWARD WHITE WHALE THAT RUNS SILENT EVEN BLINKING ASLEEP PULL-LEES TURNDOWN THAT ROY ORBISON PESSIMISM INDEX FINGERS IN EARS RETREATS TIP-TOES DOWN THE GALLEY STAIRS TEETH CLENCHED GRIMACED HE SNAPS ON THE 9 INCH BLACK AND WHITE SCREEN AND ON HIS ELBOW DEEPLY NOSTRIL BREATHING PESSIMISM WIDE-EYES A CARTOON TOP HAT CAT ROBUSTLY CROONING ‘ALONE IN THE MOONLIGHT’ ‘MEMORIES’ AFORE REM BUT HOWL/EVAH THE FILM SOJOURNS A HECTIC THOUSAND STASIS-STATICED HORIZONTAL LINES THE POIGNANT BALLAD BUZZED OUT THEN BACK AGAIN LORDY-LORDY WHAT’S THAT SOUND YES THAT’S IT PESSIMISM DOZED BULGED EYED HIS EXHALE AN AUDIBLE DOG WHISTLE — OPTIMISM SHIVERS IN THE COLD THANKFUL FOR ALL HIS RESISTANCE DING-DONG DUMBBELL CURLS THE NORTHEAST WIND CHALLENGES THE STERN ALOUD HIS BOW SLAMS AND DANGEROUSLY DIPS ASUNDER WITH SPLASH AND ROLLED SEA RAIN DROPS BRIGHT AS RAINBOWS AS THOUGH WATERSPOUTS ALERT AS FREEDOM.