Can the Lincoln Project Make Trump Crazier Than He Already Is?

This political attack ad against Trump is an absolute masterpiece both tactically and strategically.

The irony is that it was produced and published by Republicans:

“The Lincoln Project is an American political action committee formed in late 2019 by several prominent Republicans. The goal of the committee is to prevent the reelection of Donald Trump in the 2020 presidential election.[1] In April 2020, the committee announced their endorsement of Joe Biden, a Democrat, shortly after Bernie Sanders announced the suspension of his campaign.

The committee was announced on December 17, 2019, in a New York Times op-ed by George ConwaySteve SchmidtJohn Weaver, and Rick Wilson.[3]

Conway is an attorney and the husband of Kellyanne Conway, an advisor to Trump; Schmidt and Weaver are political strategists, and Wilson is a media consultant.[4] All four, although conservative Republicans, are outspoken critics of Trump.[5] Jennifer Rubin, in a Washington Post op-ed, described the four founders as “Some of the most prominent NeverTrump Republicans.”[6]

The committee is named for Abraham Lincoln.[7] On February 27, 1860, Lincoln gave a famous speech at Cooper Union, during his campaign to be the first Republican president.[8] Several members of the committee spoke in the same venue on the 160th anniversary of that talk, speaking from the same lectern that Lincoln had used.[9][10]

On March 17, 2020, the committee released a video, titled Unfit, which criticized Trump for his handling of the COVID-19 pandemic in the United States.[11] The members of Lincoln Project’s advisory board—Conway, Schmidt, Weaver, Wilson, and Reed Galen—published another op-ed in The Washington Post on April 15, 2020, endorsing the presidential candidacy of former Vice President Joe Biden, the presumptive Democratic nominee, writing: “We’ve never backed a Democrat for president. But Trump must be defeated.”[12] The op-ed argued that Trump was unqualified to deal with the pandemic, and the ensuing economic downturn.[12]

On May 4, 2020 the group released an ad titled Mourning in America, invoking the ad Morning in America from President Ronald Reagan‘s successful 1984 presidential campaign. The ad claimed the United States is “weaker and sicker and poorer” under President Trump’s leadership. The ad prompted a stream of angry tweets from the president in response calling the group’s founders losers and Republicans in name only.[13]”


So, here’s another question:

Is there risk in making Trump crazier than he already is?

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